A “Backlink” is the most important part of SEO strategy. Backlinks can determine your website’s authority and can also get you additional relevant traffic to your website.
While getting links to your site can be tricky, you don’t necessarily need to buy backlinks, In this blog post, you will learn what is a backlink? Why is it important? And how do you get backlinks?
What are Backlinks?
Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
Backlinks help with three main things.
Google sees backlinks as votes of confidence. Generally speaking, the more votes your web pages have, the more likely they are to rank for relevant search queries.
Search engines find new content by revisiting pages they already know about to check for new links.
Because search engines revisit popular pages more often than unpopular ones, they may discover your content faster if you get backlinks from popular pages.
3. Referral traffic
Backlinks exist to point people to useful resources. That’s why they’re clickable. When someone clicks on a link to your website, you get referral traffic.
Types of Backlinks
There are two basic types of backlinks, Dofollow and Nofollow. A person reading a web page will never see the difference between a Dofollow and a Nofollow backlink. The difference is in the source code. There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile.
Dofollow backlinks are the most common and valuable type of backlink for SEO.
When you put a Dofollow link on your website, you’re telling Google that the link is organic and that you’re vouching for the accuracy of the content at the other end of that link.
Nofollow backlinks are less common. They’re also less valuable. They’re used to tell search engines to ignore a particular link.
Google’s official definition of the Nofollow tag is, “‘Nofollow’ provides a way for webmasters to tell search engines ‘Don’t follow links on this page’ or ‘Don’t follow this specific link.’”
The percentage of Dofollow versus Nofollow links that a website has will vary. but the biggest difference between these two types of links is that Google places a lot of value on Dofollow links, which means they’re great for SEO. Nofollow links, on the other hand, are ignored by Google’s algorithm in most cases. That means they’re rarely valuable for SEO.
How Can I Check My Backlinks?
Keeping an eye on your backlinks is very important. Google Webmaster Guidelines require you to ask toxic website owners to remove their links from your site. If you don’t, then Google can penalize your website, and your page rank will begin to drop in search results.
There are various backlink monitoring tools that let you check your website backlinks including Google Search Console, SEMrush, Ahrefs, etc.
You can use Google Search Console to help grow your site and see your backlinks, but it can take a lot of time and it’s limited on what it can do.
However, there are faster and better tools available. Like SEMrush, that allows you to find your backlinks and directly contact toxic backlink site owners.
How can you get backlinks to your website?
There are lots of great ways to get backlinks. however, there are lots of bad ways out there as well. It’s important to ensure that you are using the best SEO practices so that Google doesn’t penalize you.
Here are the different types of backlinks you should get :
- Backlinks from trusted and authoritative websites.
- Backlinks From websites that are from similar industries or share similar website topics.
- Do follow links. No-Follow links are also fine but Do-follow links offer more authority.
- Links from unique domains.
- Links with a keyword as anchor text
According to Ahrefs, There are three ways to get more backlinks: create them, earn them, or build them.
1. Earning backlinks
This is when people discover your content via search engines like Google, social media, or word of mouth, and choose to link to your page. In order words, earned backlinks are organic.
You can improve your chances of earning more backlinks by creating truly useful content that people should want to link to.
2. Creating backlinks
This is when you manually add links to your site from other websites. Examples include submitting to business directories, leaving blog comments, and replying to forum threads.
3. Building backlinks
This is when you reach out to other site owners, editors, or webmasters and ask them to link to your page. For this to work, you need to have a clear value proposition. That’s where link building tactics come in.
Here are a few tried and tested ones:
- Guest blogging: Offer to write a one-off post for another website.
- Broken link building: Find relevant dead links on other sites, then reach out and suggest your working link as the replacement.
- The Skyscraper Technique: Find relevant content with lots of links, make something better, then ask those linking to the original to link to you instead.
- Unlinked mentions: Find unlinked mentions of your brand, then ask the author to make the mention clickable.
Earning quality backlinks can sometimes be challenging, With these tips and tricks in mind, you can easily increase the quality of your backlinks and get some great content on your blog in the process.
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