What is Social Media Marketing?
Social Media Marketing includes increasing website traffic, engagement, brand awareness, and other marketing goals. By designing various types of content for different social media platforms. The content can be in the form of videos, blogs, infographics, or any other forms that have the potential to go viral.
While Facebook, Instagram, LinkedIn, YouTube, and Twitter are the most popular platforms, there are hundreds of others out there.
Facebook is by far the world’s largest social networking site, and perhaps the most popular social media platform in the world. This allows users with shared interests to build communities online. It is also possible to use Facebook to increase brand awareness. If you have a company, you should use your profile to create a separate Facebook page. Build original content or distribute it here and there with a little self-promotion. For example, if you look at Coca-Cola’s Facebook page, they don’t necessarily use their Facebook page to push people through their products. Instead, to develop brand awareness, the organization publishes a range of articles on issues like recycling and community engagement. Through sharing how much other customers love their products or services, companies can also use user-generated content to promote their brand.
Instagram, owned by Facebook, allows you to use photos and videos to advertise your brand or products. It has more than 1 billion users per month. Popularity of Instagram is primarily due to its simplicity — all you need to upload a photo or video is a mobile phone. You can also post advertisements on Instagram, and since it is owned by Facebook, you can run Facebook ads to promote your posts alongside Instagram advertising. Instagram is not limited to any industry but is most frequently used in beauty, food, beverage, and eCommerce. For example, through eCommerce, consumers may buy products via the website.
LinkedIn reigns in the B2B arena. It is a strong B2B network that also serves a person or business as a kind of online resume. It should be the first channel to consider for lead generation; as it is 277 percent more effective than other social media platforms to generate leads. For your LinkedIn account, you can build an entertaining company profile by providing information on the products and services you are offering, business history, accolades, etc.
You can also advertise on LinkedIn like Facebook and Instagram. Pictures, images, and presentations of slideshows work well.
YouTube, owned by Google, is a platform for video sharing with more than 1.9 billion active monthly users around the world. Given the level of attention that videos are having, it’s no wonder that if it were a search engine, after Google, it would be the second most popular one. The YouTube mobile app is top-rated, like Facebook and Instagram — 70% of videos are viewed from mobile phones. A ton of industries and some of the most successful brands in the world are on YouTube, so you want to be on YouTube if you’re a business.
Twitter is a microblogging site that provides users with links to other sites to generate short messages (tweets). It is popular with millennials in particular and has more than 326 million active monthly users. For instant news, media, and entertainment, many people around the world use Facebook. Videos perform well on Twitter and drive more interaction, as we continue to point out. Another way to help people find your content is by using hashtags in your tweets. Hashtags are now widely used across many platforms. They are like a metadata tag, which helps users find specific content.
We also consider using Twitter Cards for social media marketing due to the 280 character limit. Twitter Cards allow you to add colorful pictures or videos and various media experiences to Tweets, helping drive traffic and interaction on your website.
Tools for Social Media Marketing
It can become a challenge to control the process or track the progress of your social media marketing activities as you start posting more and using multiple platforms. To automate and keep track of many of the activities in your campaigns, there are several effective social media management tools available. These include the following:
- Sprout social
Some of these tools have free trial versions or low monthly subscription rates. Regardless of whether you’re using a free or paid version of one of these tools, they are worth looking at.
Finally, in today’s ever-on environment, social media marketing is an important business feature. Billions of people are engaged with it for different purposes every day. For the marketer, if you do it correctly, it allows you to make direct connections with a wider, but more targeted audience. It may be less costly than traditional techniques in marketing and advertising. In addition, several powerful tools allow you to track and evaluate patterns and results quickly and easily in order to improve your business commitment.