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Long-Tail Keywords and SEO

The growing popularity of SEO techniques poses a serious challenge for digital marketers. As more websites compete for the topmost […]

Published : 20 Mar 2020
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6 Tips to Help You Optimize Your Google Responsive Search Ads

Responsive Search Ads are Google’s largest and most flexible search ad format. Unlike traditional search ads, the trick to hacking […]

Published : 04 Mar 2020
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SEO vs SEM : Which Should You Choose ?

Like any other technology, search is growing fast and is evolving with time. Which means there’s a bigger opportunity for […]

Published : 27 Feb 2020
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Pay-Per-Click Advertising: What Is PPC & How Does It Work?

If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are […]

Published : 18 Feb 2020
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Keywords in SEO content : How to Write for Search Audiences ?

In 2020, SEO content will be all about the audience. Years ago, we used to think that “SEO content” was […]

Published : 05 Feb 2020
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How to Use and Profit from Social Media Marketing

Social Media Marketing includes increasing website traffic, engagement, brand awareness, and other marketing goals. By designing various types of content

Published : 27 Dec 2019
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4 Marketing Strategies You Need to Know about

Digital marketing strategies is constantly changing as innovation introduces opportunities for marketers day after day. Here are some you should know about.

Published : 23 Dec 2019
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What is Affiliate Marketing?

Affiliate marketing refers to the practice of paying content creators to promote a website, product, or service for the benefit of another business.

Published : 20 Dec 2019
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How Important are Keyword Research for SEO

The interesting part about keyword research; is that we can learn about the words and phrases people are actually using when they search online.

Published : 16 Dec 2019
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When You Should Use Non-Branded Keywords in PPC Advertising

Non-branded keywords create enormous possibilities for big and small brands. You can tap these search terms to help you increase traffic.

Published : 13 Dec 2019
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What is Social Media Marketing?

Social Media Marketing is the practice of using various social media channels to connect with customers and lead them to your product or service.

Published : 09 Dec 2019
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The Pros and Cons of Branded Keywords in PPC Advertising

There is so much debate on branded keywords when it comes to Pay-Per-Click Advertising. It is all about the differences in opinion.

Published : 06 Dec 2019
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Email marketing strategies for feeding your potential

Email marketing is an effective tool for encouraging potential customers toward our purpose.

Published : 02 Dec 2019
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5 Things You Should Know About “People Also Ask”

People Also Ask have changed greatly the SERP’s in the last year or so, have really dominated the SEO.

Published : 25 Nov 2019
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How To Create a Good Content Marketing Strategy

Content marketing provides businesses a massive opportunity to improve their efficiency.

Published : 22 Nov 2019
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Responsive ads come to Facebook with Multiple Text Optimization

Similar to what Google Ads launched last year, Facebook has rolled out a new responsive ad feature.

Published : 18 Nov 2019
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Google launches Site Kit plugin for WordPress

Thursday 31 October, Google released Site Kit feature for all WordPress Users.

Published : 11 Nov 2019
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How to improve Your Local SEO

How to Improve Your Local SEO, if you are tactical in your strategy and have the proper tools, you can easily enhance your brand's visibility in five basic steps.

Published : 15 Oct 2019